Chicago, Illinois | Spring 2017
I participated in the Institute of Advanced Advertising Studies through the American Association of Advertising Agencies (4A’s) in Chicago at Northwestern University's Medill School of Integrated Marketing Communications. Towards the end of the program, teams are formed to create a campaign for a client in a real-life scenario. This client for the Spring of 2017 class was for one of PepsiCo’s brands, Cap'n Crunch. My team and I worked with the PepsiCo clients to generate a successful insight and idea from the creative brief. I worked on campaign concepts, art direction, photography, and designing the deck for the pitch. Below are some samples from the presentation.
Role: Art Director
Copywriter: Katie Brady
Scroll down to view her work.